Official WhatsApp API Meta BSP Channel

WhatsApp Business API built for campaigns, support, and conversions.

Broadcast offers, automate lead qualification, manage customer chats with shared team inboxes, and move contacts from enquiry to payment with one WhatsApp-first stack.

MSGX WhatsApp Business API platform preview

Campaign Deliverability

99.98% Active Success

Broadcast Capacity

100k+

Interactive CTAs, catalogs, and media templates sent concurrently.

Response Automation

Instant

AI lead pre-qualification, auto answers, and department routing.

Team Visibility

1 View

Unified shared inbox with logs, agent statistics, and routing controls.

Powering customer engagement workflows across industries

Retail D2C
Education
Healthcare
Finance & NBFC
Services
Sales Teams
Product Capabilities

Features built for WhatsApp growth, support, and conversion.

Everything your team needs to launch campaigns, manage conversations, automate replies, and scale outreach from one centralized channel dashboard.

Campaigns

Broadcast Campaigns

Send promotions, alerts, win-back offers, updates, and custom media messages to opted-in audiences at scale.

Automation

Automation Flows

Build smart lead-qualification chats, checkout reminders, event triggers, and post-sales tracking.

Shared Inbox

Shared Team Inbox

Route conversations, assign roles, configure quick-reply macros, and resolve support tickets unified.

Reporting

Analytics & Insights

Track open rates, click-through achievements, auto-replies, and overall channel conversion metrics.

Conversational Intelligence

Build a high-performance bot experience for sales and support.

MSGX WhatsApp chatbots handle initial interactions, answer common FAQs instantly, qualify inbound opportunities, and hand off leads with structured context tags.

Qualify Leads Autonomously

Collect budget, company details, requirements, and assign hot opportunities to your team automatically.

Scale Support Resolution

Enable guided FAQ flows, diagnostic steps, policy queries, and direct article shares around the clock.

Seamless Human-in-the-Loop Handoff

When requested or flags trigger, instantly alert human agents inside the Shared Team Inbox.

Bot Active

MSGX AI Assistant

Auto-qualification & routing

Online

Hello! Welcome to MSGX. I can help share pricing, schedule a product demo, or set up your WhatsApp Business API. What are you looking for today?

12:04 PM

I'd like to get pricing and configure template updates for our marketing campaigns.

12:05 PM

Understood! I've marked your interest in templates. May I know approximately how many monthly messages you are targeting so I can guide you to the right plan?

12:05 PM

Suggested Responses

< 10,000 / mo 10k - 50k / mo > 50,000 / mo
Business Outcomes

Turn customer conversations into visible pipelines and growth.

Establish WhatsApp as a primary revenue-generating and retention engine for campaigns, alerts, and instant resolutions.

Customer engagement on mobile commerce
Retail and ecommerce use case

Retail & E-commerce

Re-engage abandoned checkouts, broadcast festive promotions, send delivery updates, and offer conversational shopping experiences.

Healthcare use case

Healthcare & Operations

Provide instant appointment booking confirmations, schedule critical updates, request necessary KYC steps, and automate reminders.

Sales and lead qualification use case

Sales Enablement

Capture inbound prospect details, answer immediate product FAQs, send calendar links to book demos, and route leads.

Developer Suite

Connect WhatsApp workflows using APIs and webhooks.

Integrate messaging logic straight into your application. Trigger template confirmations on server events and listen to webhook updates for replies or read receipts.

Robust Messaging APIs

Send critical account notifications, service alerts, and marketing media campaigns with a simple REST API structure.

Real-time Webhook Callbacks

Listen for sent, delivered, read receipt timestamps, custom button selection callbacks, and incoming message replies.

Automated Workflows

Direct webhook event payloads straight into your CRM or marketing tech stack to trigger contextual alerts immediately.

api.msgx.in / messages
curl -X POST https://api.msgx.in/v1/whatsapp/messages \
  -H "Authorization: Bearer YOUR_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "to": "+919999999999",
    "type": "template",
    "template": "festive_offer",
    "cta": "Shop Now"
  }'

REST API

Send instantly

Webhooks

Realtime payloads

Integration

Trigger updates

AI-Powered Agent Stack

Integrate an intelligent AI chatbot layer with your WhatsApp journeys.

Provide instant, context-aware answers, qualify requirements, trigger specific automation flows from web actions, and re-engage dormant contacts seamlessly.

Event-Based Bot

Run automated responses triggered on order placements, payment alerts, or form submissions.

Trigger Bot

Launch workflows from custom keywords, template options, or interactive CTA clicks.

Re-engagement Bot

Automatically follow up with cold prospects, abandoned carts, or no-response conversations.

Sales & Support Agent

Instantly resolve product queries, collect deal metrics, and route to the correct team with full context.

Customer Message

"Can I configure template updates and auto-qualification for our marketing team?"

AI bot processed parameters & routed lead.

Triggered Outcomes

  • Dispatched pricing doc
  • Collected intent metrics
  • Handoff tag set to "Sales Hot"
Team collaboration for WhatsApp support and campaigns
Collaborative Workspace

Built for business teams that require speed and visibility.

From marketing managers and customer support representatives to sales operations and founders, MSGX keeps teams aligned without losing control.

Campaign Specialists

Design, schedule broadcasts, configure variables, and monitor performance.

Support Specialists

Access Shared Inbox, route conversations, and speed up ticket resolutions.

Sales Specialists

Qualify opportunities, follow up on deals, and book live demos.

Founders & Operators

Monitor conversions, view pipeline status, and audit workspace engagement.

Launch WhatsApp Growth

Go live with campaigns in minutes.

Get metadata setup support, guidance on official template creations, and instant sandbox trial access to test out our capabilities immediately.

WhatsApp business growth campaign